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Key Competencies

Management Profile


We recruit the best, encourage regular training and offer wide, job-based experience. The result is a highly efficient and committed team.

Consisting of experts in various fields, we have been able to groom industry experts who have developed a deep relationship with our long-standing clients.

Meet the team

Ike Emeagwali (Director):
First degree in Mass Communication from the University of Nigeria, Nsukka; worked for 20 years with Nigerian Tobacco Company and rose to the position of Marketing Director before joining The Pan-African University/Lagos Business School as a faculty member. Mr. Emeagwali is on the board of many companies and is also a marketing consultant to several others.

Desmond Nweke (Managing Director):
MBA (Marketing), Associate Member, Market Research Society (U.K); Member, Nigerian Marketing Association; Member, Nigerian Market Research Association; 16 years post-MBA research experience with the last 12 years as Managing Director of MARS Limited. A stickler for quality, he has managed a wide variety of qualitative and quantitative research projects for local and international clients.

Iheukwumere Ishmael (Research Executive):
MBA (Marketing); Member, Nigerian Market Research Association (MNIMRA), Associate member , Nigerian Institute of Management (AMNIM), 15 years in research including 7 years post-graduate project management experience.

Olawale Ayeni (Research Executive):
B.Sc. (Agric. Econs.), MBA (Agric Business) 4 years experience in consumer and social research.

Qualitative Research Quantitative Research Social Research Recent Statistics
We adopt practical & appropriate research methodologies.
We use research methodologies to gather information on such diverse areas as.
Our range of social research services includes but not limited to .

Find below some recent statistics.
Focus Group
Depth Interviewing
Projective Interviewing
Read More
Market & sector size
Penetration levels
Patterns of consumption & seasonality
Awareness & Perception
Usage & attitudes
Customer profiles
Facility Reviews
Workplace Surveys
Provider Surveys
Policy and Environments
Household Surveys
Retail Audits and many more
.....commin soon.


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