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Key Competencies

Product Testing


Thorough market research provides a logical structure and analytical framework that can serve as an important supplement to managersí judgement. The successful launching of any product is not a guarantee of continuous patronage by its target market in view of challenges from competition.

Product testing is one way a productís performance can be evaluated. Existing products can be tested on their own against new formulations monadically or in a comparative way against competition (diadic or triadic).

Armed with experienced work force and modern technology, we at MARS Limited are able to give an objective judgment on how a product fares on attributes that are cherished in it by its consumers, identify grey areas where improvements need to be made to guarantee the loyalty of its consumers.

Qualitative Research Quantitative Research Social Research Recent Statistics
We adopt practical & appropriate research methodologies.
We use research methodologies to gather information on such diverse areas as.
Our range of social research services includes but not limited to .

Find below some recent statistics.
Focus Group
Depth Interviewing
Projective Interviewing
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Market & sector size
Penetration levels
Patterns of consumption & seasonality
Awareness & Perception
Usage & attitudes
Customer profiles
Facility Reviews
Workplace Surveys
Provider Surveys
Policy and Environments
Household Surveys
Retail Audits and many more
.....commin soon.


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