Thorough market research provides a logical structure and analytical framework that can serve as an important supplement to managersí judgement. The successful launching of any product is not a guarantee of continuous patronage by its target market in view of challenges from competition.
Product testing is one way a productís performance can be evaluated. Existing products can be tested on their own against new formulations monadically or in a comparative way against competition (diadic or triadic).
Armed with experienced work force and modern technology, we at MARS Limited are able to give an objective judgment on how a product fares on attributes that are cherished in it by its consumers, identify grey areas where improvements need to be made to guarantee the loyalty of its consumers.