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Key Competencies

Consumer Surveys


Consumer surveys assist not only in developing new brands, but is also concerned with existing ones, particularly in recycling them and giving them a new lease of life in changing and highly competitive markets. It is also involved in market measurements (retail audits, consumer purchasing panels, etc.) and media research. This not only enables the drawing up of plans and monitoring progress in existing markets, it also provides key background data for investigating possible new markets.

Over the years, MARS Limited has been involved in dozens of consumer surveys that have brought successful new brands into the market, and also helped established ones ride the tide of competition by effective monitoring of the marketplace.

Qualitative Research Quantitative Research Social Research Recent Statistics
We adopt practical & appropriate research methodologies.
We use research methodologies to gather information on such diverse areas as.
Our range of social research services includes but not limited to .

Find below some recent statistics.
Focus Group
Depth Interviewing
Projective Interviewing
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Market & sector size
Penetration levels
Patterns of consumption & seasonality
Awareness & Perception
Usage & attitudes
Customer profiles
Facility Reviews
Workplace Surveys
Provider Surveys
Policy and Environments
Household Surveys
Retail Audits and many more
.....commin soon.


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