MARS  
 
  Contact Us
 
Call us:
01- 4522191, 4527567,
234-01-7748985.
Email us:
info@marsnigeria.com or
marsnigeria@yahoo.com
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Key Competencies

Approach


 

Our research solutions, whether qualitative and quantitative, are practical and appropriate

Qualitative Research
Our approach is based on experience, flexibility, innovation and understanding our clients’ needs. Our executives are trained in group moderation and in-depth interviewing, working with consumers and businesses from junior, through management to board-level personnel. Also our recruiters are trained to recruit difficult and sensitive samples as well as more straightforward general public.

The methods we employ in qualitative research include:

  • Observation
  • Focus group
  • Depth interviewing
  • Projective interviewing techniques

Quantitative Research
Executives are well trained in designing appropriate methodologies and drafting of questionnaires relating to the research objectives.

Our interviewers are trained on continuous basis to make them ‘battle ready’ and are normally thoroughly briefed before the commencement of any fieldwork. They are masters in conducting one-to-one, face-to-face, personal interviews and are in categories suited for the various respondent types.

We have extensively used this instrument to gather information on such diverse areas as:

  • Market & sector size
  • Penetration levels
  • Patterns of consumption & seasonality
  • Awareness
  • Perception
  • Customer profiles
  • Usage & attitudes 


 
Qualitative Research Quantitative Research Social Research Recent Statistics
We adopt practical & appropriate research methodologies.
We use research methodologies to gather information on such diverse areas as.
Our range of social research services includes but not limited to .

Find below some recent statistics.
Observation
Focus Group
Depth Interviewing
Projective Interviewing
Read More
Market & sector size
Penetration levels
Patterns of consumption & seasonality
Awareness & Perception
Usage & attitudes
Customer profiles
Facility Reviews
Workplace Surveys
Provider Surveys
Policy and Environments
Household Surveys
Retail Audits and many more
.....commin soon.
 

 

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