Our research solutions, whether qualitative and quantitative, are practical and appropriate
Our approach is based on experience, flexibility, innovation and understanding our clients’ needs. Our executives are trained in group moderation and in-depth interviewing, working with consumers and businesses from junior, through management to board-level personnel. Also our recruiters are trained to recruit difficult and sensitive samples as well as more straightforward general public.
The methods we employ in qualitative research include:
- Focus group
- Depth interviewing
- Projective interviewing techniques
Executives are well trained in designing appropriate methodologies and drafting of questionnaires relating to the research objectives.
Our interviewers are trained on continuous basis to make them ‘battle ready’ and are normally thoroughly briefed before the commencement of any fieldwork. They are masters in conducting one-to-one, face-to-face, personal interviews and are in categories suited for the various respondent types.
We have extensively used this instrument to gather information on such diverse areas as:
- Market & sector size
- Penetration levels
- Patterns of consumption & seasonality
- Customer profiles
- Usage & attitudes